Khushi Bajaj

UGC-NET, Management

Qualified for Assistant Professor eligibility and Ph.D. admission

97.42 percentile · 188 marks

M.Com, Marketing Management

St. Xavier’s College (Autonomous), Kolkata · 8.24 CGPA

Dissertation Discerning the Role of Attention Fragmentation and Selective Attention in Shaping Consumer Purchase Decisions: The Case of FMCG Brands in Kolkata.

B.Com (Hons.), Marketing Management

St. Xavier’s College (Autonomous), Kolkata · 7.21 CGPA

Dissertation Impact of Automation in Human Resource Practices in India.

ISC, Class XII

Sanskriti The Gurukul, Guwahati · 92.6%

ICSE, Class X

Sanskriti The Gurukul, Guwahati · 86.5%

Cognitive Load, Attention Dynamics, and Brand Trust: Empirical Evidence on Consumer Decision Quality in Urban FMCG Markets of Kolkata

iMarC-V, 5th International Marketing Conference, IIM Shillong · 21–22 January

Drawn from my M.Com dissertation. Tests attention fragmentation, selective attention and information overload against brand trust and FMCG purchase decisions, with brand trust modelled as a mediator.

The Greenwashing Dilemma

ICMBP-2025 International Conference, Aliah University, Kolkata

A mixed-method study of greenwashing and its effect on consumer trust, brand equity and sustainable buying in India, with policy and branding recommendations.

The Pink Tax: An Exploratory Study

International Seminar, Kolkata Bidhannagar Society for Academic Advancement

Gender-based pricing examined through secondary data on product pricing, marketing and packaging.

Freelance web designer

Independent practice · itsautomaitit.com

Design and build brand websites end to end: art direction, copy, and front-end development.

Portfolio of ten self-initiated demonstration sites, across retail, hospitality and luxury goods.

Marketing and Sales Intern

Salasar Bakers Pvt. Ltd.

Worked across marketing and sales operations, including customer engagement and market research.

Social Media Managing Intern

GirlUpKavach, a GirlUp community chapter

Ran the weekly “Friday Features” campaign, and worked on content management, analytics and audience engagement.

Fr. Joris Scholarship for Academic Performance

St. Xavier’s College (Autonomous), Kolkata — three consecutive years, from a B.Com batch of 700+

Third place, Android App Development — TECHVRIDDHI’19

IIT Kharagpur

Best Speaker and Extra Mile Award

Micmellows Public Speaking Workshop

Global Economics Olympiad — Grade A+

Registration committee

4th International Conference on Business Innovation Practices and Sustainability in the VUCA World

Volunteer

Pather Sathi — holistic activities with underprivileged children