Writing
Writing by Khushi Bajaj. Posted whenever one is ready. Follow by RSS.
- THE RELEVANCE RESET4 min readTHE RELEVANCE RESETYahoo wants Gen Z to fall for an old internet brand again. But can AI really make something forgotten feel relevant?Read →
- THE HALO BLIND SPOT13 min readTHE HALO BLIND SPOTWhat makes a powerful brand dangerous isn't always what it makes us believe. Sometimes, it's what it makes us stop questioning. And that changes how we should think about trust, brands and even AI.Read →
- THE LOYALTY ILLUSION7 min readTHE LOYALTY ILLUSIONWe call it brand loyalty. What if we’ve been naming the effect instead of the cause? Double Jeopardy may reveal something far bigger about how competitive markets actually work.Read →
3 pieces · 24 minutes of reading · wider and taller means longer Point at a book, or press TabTap a book to read it